A second-year year Master of Science in Information student specializing in UX/UI Research and Design, with an emphasis in Entrepreneurship and Innovation, at the University of Michigan.
about me
My mission is to empower and uplift aspiring entrepreneurs, especially within minority communities, by sharing insights on technology, business growth strategies, and personal development, all while navigating the complex landscape of being a second-year University of Michigan MSI graduate student focusing on Innovation and Entrepreneurship.
Bachelor's in Science - Biopsychology, Cognition, and Neuroscience; Focus in Sociology
Master of Science in Information - UX/UI Research and Design; Focus in Innovation and Entrepreneurship
Orchestrated a comprehensive marketing plan and hosted skill-development workshops that, through targeted outreach to over 250 students, 20 clubs, and 5 professors, and leveraging social media analytics.
Conducted a market analysis for APT Solar Solutions, uncovering trends in smart city expansion that influenced $500K in product investments, collaborated with executives to forecast five-year development opportunities for a projected 20% market share growth, and analyzed competitors to drive a 15% increase in competitive positioning.
Led UX research that drove a 40% improvement in app functionality and a 25% increase in user satisfaction, coordinated marketing strategies for new teen-focused product lines resulting in a 50% higher-than-expected adoption rate, and developed the HappierMe Student Ambassador Program, boosting brand reach by 35% and increasing customer acquisition across US colleges.
I managed and executed content creation that enhanced TikTok brand visibility by 40%, and analyzed marketing metrics to improve conversion rates by 20% through data-driven insights.
I assisted in the Child and Family Development Laboratory by digitally indexing over 1000 children's literature books from two sources for data analysis. I also coded each book based on family situations about a new sibling and entered the data into Excel.
Crafting engaging content for social media collaborations and partnership opportunities
Personalized coaching on social media strategy and marketing audits
Comprehensive management of brand's social media accounts
Virtual courses and workshops on digital marketing
Well, here we go... I never thought I’d experience imposter syndrome on a platform like LinkedIn, but there I was...
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Welcome, aspiring innovators and future tech leaders! 🚀 As a passionate advocate for diversity...
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The first step in your entrepreneurial journey is to refine your idea. This involves...
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A well-crafted business plan is your startup's blueprint for success. It's not just a document for potential...
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Your team can make or break your startup. Building a diverse and skilled team...
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A well-crafted business plan is your startup's blueprint for success. It's not just a document for potential...
read moreQuickest ways to get in touch:
branhama@umich.com
marlenariellee@gmail.com
https://www.linkedin.com/in/marlenariellee/